Doing an e-commerce brand audit is highly recommended when you experience issues with sales, advertising, engaging, and retaining customers. The most common reason for not being able to build a connection between your e-commerce website and your potential buyers is that your e-commerce branding is off.
How to evaluate your brand as companies do? What are the typical small business brand audit methods that you should avoid? Check this article to find out.
If understanding the market is about understanding yourself to set your business strategy while also understanding your customers and their needs and wants, then positioning is about what you do …
Brand management for small online businesses is different from how e-commerce giants do it. This article gives a few hints how to make your online shop more successful.
Branding for e-commerce businesses is a big thing. A good brand will attract and retain customers, increase conversion rate and profit. Here is how to get started.
How to start and grow your brand as a female entrepreneur or professional? Personal branding is a skill that you can master, and it will be your biggest asset in business.
Should you hire a brand consultant or marketing agency? The short answer is yes – to help your team with stuff they cannot do. When to hire a brand consultant or branding agency?
If you’re looking to create a logo for your business, then you’re in the market for a strong logo design brief.
Whether you create your logo on your own, use a logo maker (like Tailor Brands) or work with a designer, having a thorough logo design brief will make sure you come out with a logo that accurately represents your business.
The Coca‑Cola Company and the International Olympic Committee (IOC) are teaming up to promote their shared values and introduce Gen Z fans to the Olympics through the “I Belong Here” digital platform launched ahead of the Tokyo 2020 Olympic Games.
What is customer closeness and why is it important for modern brand and marketing management? Find out how to make your target customers buy more from you.