Brand perception is the result of customer use, experience, functionality, reputation, and word-of-mouth recommendation. Brand perceptions are shaped by experiences, news, media, reviews, and various other factors that cannot be controlled by the brand.
French author-philosopher Voltaire once wisely said, “Judge a man by his questions rather than his answers.” The same can be said for your business plan. Every entrepreneur, business owner, inventor, …
Why did Brand Auditor become so popular, why is it so good, and how can your business benefit from doing a brand audit with us? Let’s get started.
Brand awareness is known to be a tricky thing to measure. Especially for startups and small-medium businesses with limited budgets and business intelligence. There are many misconceptions and partial solutions on the internet about measuring brand awareness, and regarding how to measure it.
Our system is very good, but most importantly end clients love the insights that our market research platform provides. This is why over 100 social media managers, business consultants, digital marketing agencies, and marketing professionals joined our program in the first year.
Regardless of your choice of marketing tools and approaches, your brand building will be all about building awareness and shaping perceptions among selected target customer segments.
Many assume that Mama Foundation for the Arts‘ success is based on the legendary musical, Mama I Want to Sing. However, seeing that her daughter’s school cut arts programming from …
The continuous brand option is now available. Based on our robust market research system, we have designed this solution to enable companies to monitor their brand awareness and brand perceptions daily.
Your personal brand communicates who you are as a consultant, your work philosophy, way of doing things, and core values. Having these pronounced in your personal brand and marketing communication will not only help you to attract more clients but also attract clients with who you will enjoy working.
As a professional speaker or coach, your personal brand and reputation are everything. The demand for your involvement depends mainly on these two factors, so managing your personal brand well is a top priority.