Prominent examples of strong brands that appeal to businesses at least as much as to consumers include Microsoft, Siemens, General Electric, Allianz, and MasterCard. Even companies without any consumer business whatsoever have gone to great lengths to build powerful brands, such as IBM, SAP, Goldman Sachs, Thomson Reuters, or John Deere – collectively valued at well over USD 100 billion according to expert estimates.
Are you working on your personal brand? Read through our quick guide to learn how to position yourself as an expert authority.
This audit enables you to measure how people feel about various aspects of your cross-channel marketing communications – including ads, social media, brand website, and PR.
Luxury marketing hasn’t changed that much since consumerism started in the early 1950s. Regardless of the new digital technologies, social media, and online distribution systems, the essence of selling luxury hotel experiences is very similar to what it was 70 years ago.
Find out what makes your marketing communications attractive, relevant credible in the eyes of your customers.
Learn how prepare a brand audit for your hotel or resort, using Brand Auditor. Discover how to configure a successful brand, customer perceptions and marketing communications audit.
Learn how to do a business concept audit with Brand Auditor. Get feedback from your potential customers regarding what they like and dislike about various aspects of your business.
“Branding is not a priority in business-to-business” – we hear it often from both business owners and their branding professionals. In most cases, those who are unrecognized and relatively unsuccessful …
We get this question often: what are the most common signs of a weak brand? When to start worrying about brand performance? Let’s talk about this. The short answer is: …
Discover why companies with a strong brand sell more, keep customers loyal and scale effortlessly.