The sales and marketing success of a hotel largely depends on product presentation and brand experience. The ability to audit and optimize brand effectiveness is essential for long-term success – but most independent hotels and resorts do not have the skills or budget for such analysis.
Brand Auditor makes hospitality brand-focused market research fast and affordable. During the auditing procedure, thousands of people will visit your hotel brand website or social media pages. The respondents will leave score ratings and comments regarding what they like and dislike about various aspects of your hotel branding, marketing communications, features, and pricing.
Leave basic web stats, creative guesses, and social media statistics behind. Upgrade your hotel or resort brand management based on reliable and relevant audience perception insights.
Our system lets you configure audits based on your preferences, targeting criteria, market research size and enables you to choose what aspects of your brand to audit. Prices and auditing timeframe are calculated in real-time, based on your audit configuration. Each selected scope of analysis will add a separate page to your report with the following information:
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