6 Professional Brand Audit Template Examples With Pictures and Detailed Information

6 Professional Brand Audit Template Examples With Pictures and Detailed Information

Brand Audit TemplatesIf you are looking for brand audit examples, then you just arrived at the right place. Here at Brand Auditor, we do brand audits daily. Instead of the typical consultant blah-blah, our audits are based on market research and real-world feedback collected from the target customers of the analyzed company.

We have a variety of brand audit types, focusing on different aspects of brand and marketing communications. Since day one, we have been confident to share our report templates. In this article, we are going to display some examples of our audits.

Marketing communications audit

This audit offers a comprehensive analysis based on expert ratings, in-market customer survey feedback, and 3rd party data. The report will give you specific insights on how to improve the execution of your brand marketing communications, become more relevant for your audience, and improve your marketing effectiveness overall.

This audit offers a comprehensive analysis based on expert ratings, in-market customer survey feedback, and 3rd party data. The report will give you specific insights on how to improve the execution of your brand marketing communications, become more relevant for your audience, and improve your marketing effectiveness overall.

This audit is recommended for:

  • Startups, before finding investors
  • Startups, before launching marketing campaigns
  • Small companies
  • E-commerce websites
  • Medium-sized enterprises
  • One-person businesses

The 19-page audit covers the following sections: 

  • Brand personality
  • Multi-channel content
  • Public relations
  • Advertising

In each section, 5 items are analyzed. In total, your report will include the evaluation of 20 key points of your marketing communications management.

Each section includes the following insights:

  • Ratings from expert auditors
  • Results of in-market customer perceptions survey
  • Strengths and weaknesses between you and the industry average
  • Feedback from in-market customers
  • Brief suggestions from expert auditors

Market demand analysis

This market demand analysis report is based on the feedback of over 2,000 respondents from your target audience, summarizing their score ratings and comments regarding your product, company, brand experience, and pricing.

This analysis is recommended for:

  • New companies before launching
  • New companies after an unsuccessful start
  • Startups, before approaching investors
  • Startups, to validate business ideas
  • SME looking to improve their performance
  • Anyone seeking to validate a business concept

The 4-section audit covers the following sections:

  • Product rating by the target market
  • Company rating by the target market
  • Brand experience feedback
  • Pricing and business model feedback

​In each section of the report, 5 aspects are analyzed. In total, your report will include the evaluation of 20 key points of your business concept.

Each section includes the following insights:

  • Results of in-market customer perceptions survey
  • Strengths and weaknesses between you and the industry average
  • Feedback from in-market customers

Insights are based on first-hand data collected from targeted in-customers surveys, expert opinions, and 3rd party data.

E-commerce online store audit

This e-commerce store audit report is based on the feedback of over 2,000 respondents from your target audience, summarizing their score ratings and comments regarding your products, perceived credibility, brand experience, and shopping experience.

E-commerce and drop-shipping are among the most competitive industries today. To win the trust of online shoppers, a store needs to offer relevant products, showcase credibility, offer customer protection guarantees, and have a seamless shopping experience.

This analysis is recommended for:

  • New e-commerce stores before launching
  • New e-commerce stores after an unsuccessful start
  • Profitable e-commerce stores to optimize for customer expectations

The 4-section audit covers the following sections:

  • Product selection and presentation
  • Store credibility
  • Brand experience feedback
  • Ordering, checkout, and store policies

In each section, 5 items are analyzed. In total, your report will include the evaluation of 20 key points of your business concept.

Each section includes the following insights:

  • Results of in-market customer perceptions survey
  • Strengths and weaknesses between you and the industry average
  • Feedback from in-market customers

Insights are based on first-hand data collected from targeted in-customers surveys, expert opinions, and 3rd party data.

Personal brand audit

Identify the strengths and weaknesses of your personal brand, public image, and communications management. Find out what your audience thinks about your personality and professional competencies, based on extensive survey data.

This audit offers a comprehensive analysis based on survey feedback, score ratings, quantitative feedback, and external audit data from various data brokers. The report will give you specific insights on how to improve your personal brand image and content management practices.

This audit is suitable for:

  • High-profile professionals
  • Media personalities
  • Entrepreneurs
  • Consultants
  • Influencers
  • Lawyers
  • Politicians
  • Speakers
  • CEO-s

The 7-page audit covers the following sections: 

  • Perceptions of your personality
  • Perceptions of your competences
  • Content and marketing communications
  • Likelihood of your audience doing business with you

In each section, various items are analyzed. In total, your report will include the evaluation of 13 key points of your personal brand management.

Insights are based on first-hand data collected from targeted in-customers surveys, expert opinions, and 3rd party data. 

Social media marketing audit

Identify the strengths and weaknesses of your social media management, benchmarking your performance with the industry average.

This audit offers a comprehensive analysis based on expert ratings, in-market customer survey feedback, and 3rd party data. The report will give you specific insights on how to improve your social media content, engagement, and social community management practices.

This audit is suitable for:

  • Startups, before finding investors
  • Startups, before launching marketing campaigns
  • Small companies
  • Medium-sized enterprises

The 15-page audit covers the following sections: 

  • Content quality
  • Engagement and sentiment
  • Community management

In each section, 5 items are analyzed. In total, your report will include the evaluation of 15 key points of your social media management.

Each section includes the following insights:

  • Ratings from expert auditors
  • Results of in-market customer perceptions survey
  • Strengths and weaknesses between you and the industry average
  • Feedback from in-market customers
  • Brief suggestions from expert auditors

Insights are based on first-hand data collected from targeted in-customers surveys, expert opinions, and 3rd party data. 

Brand essentials audit

This audit offers a comprehensive analysis based on expert ratings, in-market customer survey feedback, and 3rd party data. The report will give you specific insights on how to improve your brand appearance, positioning, and associated value propositions.

This audit is suitable for:

  • Startups, before finding investors
  • Startups, before launching marketing campaigns
  • Small companies
  • E-commerce websites
  • Medium-sized enterprises
  • One-person businesses

The 15-page audit covers the following sections: 

  • Visual brand assets
  • Unique brand values
  • Emotional value proposition

In each section, 5 items are analyzed. In total, your report will include the evaluation of 15 key points of your brand identity.

Each section includes the following insights:

  • Ratings from expert auditors
  • Results of in-market customer perceptions survey
  • Strengths and weaknesses between you and the industry average
  • Feedback from in-market customers
  • Brief suggestions from expert auditors

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