How to increase conversion rate for your e-commerce business? Brand management is an excellent tool to grow sales for an e-commerce website.
Brand analysis is an important part of any marketing strategy. Collecting feedback and having insights about how your target customers perceive your brand is probably the most important marketing information you need to carry out strategic optimizations.
If you are a professional brand manager, brand director, or brand management consultant, then you fully understand the importance of periodic brand audits.
A simple guide about how to get started with building your personal brand.
This article is about the five essentials of a successful hotel brand experience that is required to maximize conversion rates and marketing efficiency. Get these five aspects right and your hotel marketing results will take off in an instance. If these basics don’t add up or done wrong, then the fundamentals of the hotel marketing setup will remain inefficient and results will remain mediocre at best.
Prominent examples of strong brands that appeal to businesses at least as much as to consumers include Microsoft, Siemens, General Electric, Allianz, and MasterCard. Even companies without any consumer business whatsoever have gone to great lengths to build powerful brands, such as IBM, SAP, Goldman Sachs, Thomson Reuters, or John Deere – collectively valued at well over USD 100 billion according to expert estimates.
This audit enables you to measure how people feel about various aspects of your cross-channel marketing communications – including ads, social media, brand website, and PR.
Learn how prepare a brand audit for your hotel or resort, using Brand Auditor. Discover how to configure a successful brand, customer perceptions and marketing communications audit.
Learn how to do a business concept audit with Brand Auditor. Get feedback from your potential customers regarding what they like and dislike about various aspects of your business.
We get this question often: what are the most common signs of a weak brand? When to start worrying about brand performance? Let’s talk about this. The short answer is: …