cottages in the middle of beach

Brand Management for Hotels: Crafting an Online Experience That Makes People Book Instantly

This article is about the five essentials of a successful hotel brand experience that is required to maximize conversion rates and marketing efficiency. Get these five aspects right and your hotel marketing results will take off in an instance. If these basics don’t add up or done wrong, then the fundamentals of the hotel marketing setup will remain inefficient and results will remain mediocre at best.

group of people in a meeting

Optimize Branding for Your B2B Business to Unlock These 8 Superpower Benefits

Prominent examples of strong brands that appeal to businesses at least as much as to consumers include Microsoft, Siemens, General Electric, Allianz, and MasterCard. Even companies without any consumer business whatsoever have gone to great lengths to build powerful brands, such as IBM, SAP, Goldman Sachs, Thomson Reuters, or John Deere – collectively valued at well over USD 100 billion according to expert estimates.