Brand awareness is known to be a tricky thing to measure. Especially for startups and small-medium businesses with limited budgets and business intelligence. There are many misconceptions and partial solutions on the internet about measuring brand awareness, and regarding how to measure it.
Regardless of your choice of marketing tools and approaches, your brand building will be all about building awareness and shaping perceptions among selected target customer segments.
Brand analysis is an important part of any marketing strategy. Collecting feedback and having insights about how your target customers perceive your brand is probably the most important marketing information you need to carry out strategic optimizations.
Brand awareness measurement is a key part of marketing. We are introducing our new audit that enables easy and affordable, market research-based brand awareness measurement.
We get this question often: what are the most common signs of a weak brand? When to start worrying about brand performance? Let’s talk about this. The short answer is: …