A boom is coming. With the economy awash in cash from fiscal and monetary policy, savings stored away due to pandemic inactivity, and a burst of optimism with Covid fading, …
How to evaluate your brand as companies do? What are the typical small business brand audit methods that you should avoid? Check this article to find out.
If understanding the market is about understanding yourself to set your business strategy while also understanding your customers and their needs and wants, then positioning is about what you do …
Brand management for small online businesses is different from how e-commerce giants do it. This article gives a few hints how to make your online shop more successful.
How to start and grow your brand as a female entrepreneur or professional? Personal branding is a skill that you can master, and it will be your biggest asset in business.
The Coca‑Cola Company and the International Olympic Committee (IOC) are teaming up to promote their shared values and introduce Gen Z fans to the Olympics through the “I Belong Here” digital platform launched ahead of the Tokyo 2020 Olympic Games.
What is customer closeness and why is it important for modern brand and marketing management? Find out how to make your target customers buy more from you.
What is the difference between B2B and B2C marketing? Not too much – suggests a study from LinkedIn Marketing Solutions.
How to increase conversion rate for your e-commerce business? Brand management is an excellent tool to grow sales for an e-commerce website.
Brand analysis is an important part of any marketing strategy. Collecting feedback and having insights about how your target customers perceive your brand is probably the most important marketing information you need to carry out strategic optimizations.