MullenLowe Singapore looked to break the rules of traditional automotive marketing, treating it more like a work of art or fashion design MullenLowe Singapore has created an immersive 360degree campaign …
Doing an e-commerce brand audit is highly recommended when you experience issues with sales, advertising, engaging, and retaining customers. The most common reason for not being able to build a connection between your e-commerce website and your potential buyers is that your e-commerce branding is off.
How to evaluate your brand as companies do? What are the typical small business brand audit methods that you should avoid? Check this article to find out.
Branding for e-commerce businesses is a big thing. A good brand will attract and retain customers, increase conversion rate and profit. Here is how to get started.
Should you hire a brand consultant or marketing agency? The short answer is yes – to help your team with stuff they cannot do. When to hire a brand consultant or branding agency?
If you’re looking to create a logo for your business, then you’re in the market for a strong logo design brief.
Whether you create your logo on your own, use a logo maker (like Tailor Brands) or work with a designer, having a thorough logo design brief will make sure you come out with a logo that accurately represents your business.
What is customer closeness and why is it important for modern brand and marketing management? Find out how to make your target customers buy more from you.
How to design a logo that tells a lot about your business and values? Read the process from Tailor Brands.
Building a loyal and engaged customer base is the foundation of any business. But how to get your customers engaged and how to grow your customer base?
What makes your brand and marketing communications ridiculous? This article lists the most downrated practices, from a customer point of view.