What makes a good personal brand for entrepreneurs and high-profile professionals? Here are five tips about how to build and maintain a professional personal brand.
A boom is coming. With the economy awash in cash from fiscal and monetary policy, savings stored away due to pandemic inactivity, and a burst of optimism with Covid fading, …
If you’re looking to create a logo for your business, then you’re in the market for a strong logo design brief.
Whether you create your logo on your own, use a logo maker (like Tailor Brands) or work with a designer, having a thorough logo design brief will make sure you come out with a logo that accurately represents your business.
What makes your brand and marketing communications ridiculous? This article lists the most downrated practices, from a customer point of view.
What makes a new business successful, and why most businesses fail? What separates the 10% of thriving businesses from the 90% that are destined to close in a few years? These are questions that most new business owners ask.
Prominent examples of strong brands that appeal to businesses at least as much as to consumers include Microsoft, Siemens, General Electric, Allianz, and MasterCard. Even companies without any consumer business whatsoever have gone to great lengths to build powerful brands, such as IBM, SAP, Goldman Sachs, Thomson Reuters, or John Deere – collectively valued at well over USD 100 billion according to expert estimates.
A business concept is the direction and form of a company’s operations that gives a clear path when creating a business plan. Branding, including your positioning and first impression experience …