Brand building for 85% of hotels is not a priority. Why hotels go for short-term results instead of investing in long-term success? Let’s find out.
How to get more direct bookings? How to increase ROI for a hotel marketing campaign? How to increase booking engine conversion rate? These are some of the most common questions in a hospitality marketing context.
This article is about the five essentials of a successful hotel brand experience that is required to maximize conversion rates and marketing efficiency. Get these five aspects right and your hotel marketing results will take off in an instance. If these basics don’t add up or done wrong, then the fundamentals of the hotel marketing setup will remain inefficient and results will remain mediocre at best.
Luxury marketing hasn’t changed that much since consumerism started in the early 1950s. Regardless of the new digital technologies, social media, and online distribution systems, the essence of selling luxury hotel experiences is very similar to what it was 70 years ago.
Learn how prepare a brand audit for your hotel or resort, using Brand Auditor. Discover how to configure a successful brand, customer perceptions and marketing communications audit.