Brand awareness is known to be a tricky thing to measure. Especially for startups and small-medium businesses with limited budgets and business intelligence. There are many misconceptions and partial solutions on the internet about measuring brand awareness, and regarding how to measure it.
What makes a good personal brand for entrepreneurs and high-profile professionals? Here are five tips about how to build and maintain a professional personal brand.
How to evaluate your brand as companies do? What are the typical small business brand audit methods that you should avoid? Check this article to find out.
What is the difference between B2B and B2C marketing? Not too much – suggests a study from LinkedIn Marketing Solutions.
How to design a logo that tells a lot about your business and values? Read the process from Tailor Brands.
What makes your brand and marketing communications ridiculous? This article lists the most downrated practices, from a customer point of view.
This article is about the five essentials of a successful hotel brand experience that is required to maximize conversion rates and marketing efficiency. Get these five aspects right and your hotel marketing results will take off in an instance. If these basics don’t add up or done wrong, then the fundamentals of the hotel marketing setup will remain inefficient and results will remain mediocre at best.
This audit enables you to measure how people feel about various aspects of your cross-channel marketing communications – including ads, social media, brand website, and PR.
Luxury marketing hasn’t changed that much since consumerism started in the early 1950s. Regardless of the new digital technologies, social media, and online distribution systems, the essence of selling luxury hotel experiences is very similar to what it was 70 years ago.
Find out what makes your marketing communications attractive, relevant credible in the eyes of your customers.
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