Harvard’s Clayton Christensen is famed for several concepts in business such as disruptive innovation, Jobs to be Done, and organizing firm cultures around Resources, Processes, and Priorities. But one contribution …
Doing an e-commerce brand audit is highly recommended when you experience issues with sales, advertising, engaging, and retaining customers. The most common reason for not being able to build a connection between your e-commerce website and your potential buyers is that your e-commerce branding is off.
Branding for e-commerce businesses is a big thing. A good brand will attract and retain customers, increase conversion rate and profit. Here is how to get started.
Should you hire a brand consultant or marketing agency? The short answer is yes – to help your team with stuff they cannot do. When to hire a brand consultant or branding agency?
What is customer closeness and why is it important for modern brand and marketing management? Find out how to make your target customers buy more from you.
How to get a free brand audit? Here are four tips that helps you to get a brand evaluation analysis. This is not a professional advice to follow.
What is the difference between B2B and B2C marketing? Not too much – suggests a study from LinkedIn Marketing Solutions.
Building a loyal and engaged customer base is the foundation of any business. But how to get your customers engaged and how to grow your customer base?
If you are a professional brand manager, brand director, or brand management consultant, then you fully understand the importance of periodic brand audits.
What makes your brand and marketing communications ridiculous? This article lists the most downrated practices, from a customer point of view.
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